Digital advertising and online retail are grappling to handle the logistical bottlenecks and product shortages caused by the coronavirus.
As cases of the virus spread, the commercial impact could be just as far-reaching, causing profit warnings, store closures and credit defaults among companies that rely heavily on China’s vast consumption power. Some companies, however, appear well-positioned to benefit from the shifts on consumer behavior caused by the outbreak.
When the outbreak happened in China, it inadvertently created a boon for e-commerce as shoppers stuck at home bought their goods online.
Sales of fresh food on JD.com, which is partly-owned by Tencent, jumped 215% to almost 15,000 tonnes during the 10-day period to Feb. 2.